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about what I do
I'm a doctorate-level product enthusiast with a rich background in psychology, social sciences, start-up creation, and leadership, providing me with profound insights into human behavior and dynamics. Over my 15-year journey, I've been dedicated to crafting transformative products that enhance lives and propel key performance indicators.If you're on the hunt for a business-savvy product manager and UX specialist who comprehends the art of crafting user experiences that not only captivate users but also bolster your bottom line, let's connect and explore the possibilities!
Profile
Blending design with product management, I craft digital experiences that resonate. Every touchpoint is meticulously designed to boost business results while making users' journeys delightful. As a product leader, I mix intuitive UI with smart strategy, ensuring every interaction feels just right and drives success.
Product
Design
- Usability Testing
- Market Research
- User Stories/Flows
- Persona Creation
- Prototyping
- Storytelling
UI
Skils
- Figma Design
- Prototyping
- Graphic Design
Product Management
- Go-to-Market Strategy
- Product Research/Analysis
- Feature Prioritization
- Business Strategy
- Prototyping
- Product Development
Leadership
Skils
- Management/Supervision
- Mentorship
- Stakeholder Management
- Assessment & Evaluation
Highlighted Work experience
From March 2019
Reflekt Me
Product Manager
- Developed the Reflekt Me app from idea to launch with an enterprise client which garnered a 70% usage rate and a 300% increase in online shopper engagement.
- Developed immediate and long-range business plans, and led the development of the Reflekt ME MVP.
- Developed Reflekt Me Tech roadmap and feature prioritization process.
- Collaborates with clients, engineers, and designers to develop the Reflekt Me Web App go-to-market features Supports enterprise sales, client onboarding, and technical integration.
- Led the development of Reflekt Me Enterprise and eCommerce marketplace software.
- Designed the Reflekt Me tool prototype.
- Lead content creator recruitment.
- Manage all business operations and human resources.
From Jan 2020
REFLEKT ME
Product Designer
- Redesigned the Reflekt Me e-commerce web app that helps online shoppers see products on real people that mirror their physical characteristics to meet accessibility standards and improve end-user usability which increased user satisfaction by 45%
- Collected and analyzed user experience insights from 10 client interviews and usage data to improve usability which resulted in an increase in a 25% productivity increase for clients and a 125% increase in end-user engagement.
- Redesigned the web app in less than 5 months using Figma through stitching, wireframing, and prototyping.
- Managed the project using the agile development framework to ensure an efficient and seamless handoff in under 5 months.
From Jun 2023 to Sep 2023
EXPERTA
Product Designer
- Developed a project that gives businesswomen access to experts who can help them solve problems and enhance skills that received amazing feedback from its target audience.
- Conducted user experience research with a focus group of 6 to improve early design concepts that led to 100% user satisfaction.
- Designed expert advice, problem-solving, and skills-building user flows in less than 3 months for a mobile app using Figma through stitching, wireframing, and prototyping.
- Managed the project using the agile development framework to ensure an efficient and seamless handoff in under 3 months.
From Feb 2023 to May 2023
JORA
Product Designer
- Initiated a project that helps busy parents learn language skills in a community-based environment that received 5-star ratings from all parents surveyed.
- Conducted user experience research with a focus group of 5 to improve early design concepts that led to a design pivot that included a very successful community-driven learning format that increased positive feedback by 30%.
- Designed language learning and community engagement user flows in less than 4 months for a mobile app using Figma through stitching, wire-framing, and prototyping.
- Managed the project using the agile development framework to ensure an efficient and seamless handoff in under 4 months.
From Jul 2016 to Nov 2022
FAYETTEVILLE
STATE UNIVERSITY
Dean & Associate Dean
- Orchestrated the launch of three innovative academic services, amplifying consumer engagement by 25% through a strategic focus on user-centric methodologies.
- Channeled cross-disciplinary collaborations to invigorate advising and student support mechanisms, propelling a 5% growth in student retention rates.
- Commanded an expansive portfolio encompassing 10 academic offerings, while steering a diverse team of 100 professionals, underscoring a blend of visionary leadership and meticulous project oversight.
- Crafted and piloted the academic service roadmap for undergraduate students, while concurrently championing university-wide retention strategies.
- Delved deep into consumer behavior, spearheading detailed engagement and satisfaction studies, while adeptly translating findings into actionable strategies.
- Conducted comprehensive evaluations of academic offerings, ensuring their alignment with institutional standards and student-centric needs.
From Jul 2015 to May 2016
ELMHURST
UNIVERSITY
Assistant Dean of Students
- Spearheaded the development of a university-wide retention strategy by aligning organizational initiatives with student needs, ensuring enhanced user experiences.
- Collaborated closely with Institutional Diversity and inclusion services, demonstrating adaptability in addressing and improving consumer loyalty and engagement.
- Led brainstorming sessions and cross-functional discussions to identify areas of improvement and innovate solutions for student retention and engagement.
- Built compelling cases for new initiatives, leveraging data-driven insights and aligning with the university's strategic goals to improve student experience and loyalty.
- Demonstrated a deep understanding of diverse student needs, driving the development of programs and strategies that cater to a broad spectrum of backgrounds and experiences.
- Successfully rolled out university-wide initiatives, leading to improved student retention rates and overall satisfaction.
From May 2013 to Jul 2015
NORTHEASTERN
ILLINOIS UNIVERSITY
Director of Project Success
- Pioneered the development and launch of 4 academic services, resulting in a remarkable 16% boost in student retention.
- Innovated recruitment products, consistently driving a 10% year-over-year increase in enrollment.
- Architected a comprehensive product evaluation process, fusing qualitative and quantitative data insights, which revolutionized the program evaluation mechanism.
- Steered one of the university's flagship minority student recruitment and support services, emphasizing diversity and inclusivity.
- Orchestrated a state-wide high school student recruitment strategy in close collaboration with local and state educational institutions, marking significant strides in outreach and enrollment.
Let’s Bring Your
Project To Life
With a doctorate and deep insights from psychology and social sciences, I strategically steer product management and design to directly address and amplify business outcomes
LET’S CHAT