Intro

Reflekt Me is an innovative SaaS web application designed to transform the online shopping experience. By showcasing products on diverse models, it facilitates a more relatable and inclusive shopping environment for users.

User Research Insights

• A significant portion of clients faced issues with accessibility (65%) and user interface challenges (80%).
• 73% of people using the client portal desired better confirmations for completed task.
• 80% of End-users expressed a need for detailed model specifications for enhanced product comparison.

Redesign Objectives

• Develop a self-navigable client portal.
• Provide comparison tools for users to align themselves with showcased models.

Implementation & Testing

• The redesign drew inspiration from leading strategies identified in a competitive analysis.
• The user experience was significantly enhanced by improving accessibility and interaction design, especially within the client portal.
• Usability testing evaluated button placements, design feedback, and task efficiency, guiding further refinements.

Challenges

• Client Participation: Engaging clients for feedback was challenging but essential.
• Balancing Design and Utility: Marrying functionality with aesthetics was crucial. Striking this balance meant creating an intuitive yet attractive interface.
• End-User Comparison Tools: Ensuring that product comparison inspired positivity and not insecurity was pivotal.

Outcome

The Reflekt Me redesign journey was one of discovery and innovation. From improved accessibility to better user comparison tools, the project's success lies in its holistic approach to both client and end-user needs. For a SaaS platform like Reflekt Me, feedback is the bedrock of improvement. Instituting mechanisms for regular feedback collection and analysis will be crucial. Determining whether feedback calls for system-wide updates or niche enhancements will be the challenge ahead.